About A.W. Strategies
Built by someone who has held the role.
A.W. Strategies places private staff and rebuilds the operations around them, for families, family offices, founders and executives.
Founded 2023 · Georgia-based · U.S. + GCC searches
Why AWS exists
The right support can change everything.
A.W. Strategies was built on a simple belief: people do their best work - and live their best lives - when they have the right people and structure around them.
After years spent supporting leaders, navigating complex organizations, and seeing firsthand what happens when great people are placed in the wrong roles, AWS was created to do things differently. We look beyond the résumé and beyond the immediate hire to understand the person, the role, and the environment they are stepping into.
Because this work is personal. The right hire doesn’t just fill a position. They can give a family back its time, help a leader breathe again, and bring order to a life or organization that has outgrown its current structure.
Aubree Weathers
Mom, Air Force Veteran, Prosci® Certified Change Management Practitioner & Dog Lover
With 17 years of experience spanning the U.S. Air Force, Homeland Security, national-level and White House-linked initiatives, executive operations, and ultra-high-net-worth private service, Aubree built her career inside complex, high-trust environments where discretion, judgment, adaptability, and execution matter.
Her experience also extends internationally, including extensive work across the Middle East, bringing a global perspective to how people, organizations, and private clients operate across different cultures and environments.
She founded AW Strategies around a simple belief: the right people and the right systems can change everything, and there is a place for everyone.
As a mother, veteran, career executive assistant, and entrepreneur, Aubree also believes exceptional people don’t always fit neatly into traditional boxes. Careers evolve. Life changes. Skills transfer. She roots for the underdog — her hiring style is warm, creative and out of the box, and she gives unconventional backgrounds a chance whenever she can.
That perspective shapes AW Strategies today—how the firm finds talent, builds better operations, and advises people through growth, change, and everything in between.
Clarity creates freedom. And freedom creates a better way to live and work.Aubree
The Air Force years.
Before the strategy came the service. High-stakes operations and hard lessons shaped our approach to leadership, people, and purpose
Three habits we do not break.
They are the reason placements hold and clients come back for the second search.
Diagnose before selling
Every engagement starts with what is not working. Sometimes the honest answer is that you do not need us yet.
Represent both sides
Candidates are briefed honestly, including what would be hard about the role. Clients hear the same candour.
Stay after the start date
Onboarding structure and check-ins at 30, 60 and 90 days, with both the household and the person we placed.
What we believe
Good people go far
Careers in private service deserve the same seriousness as any other profession.
Structure is kindness
Clear scope and written process protect the household and the person in the role.
Discretion is the default
No names in marketing, no stories told, no details shared without permission.
Work with us
Start with a conversation.
Thirty minutes, no obligation, and an honest read on whether we are the right help.