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Beyond the Résumé: A Different Perspective on Private Household Staffing

An impressive résumé doesn't always guarantee the right household placement. Drawing on experience in military logistics, homeland security consulting, organizational change, and private service, AW Strategies founder Aubree Weathers-Zunzunegui shares a different perspective on recruitment—one grounded in operational understanding, emotional intelligence, and the human dynamics behind every successful hire.

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You Can't Automate Judgment: Why AI Isn't Your Executive Assistant

A few AI subscriptions can streamline your calendar, inbox, and workflows. But can they replace the judgment, discretion, and accountability of an experienced Executive Assistant? From unexpected travel disruptions to sensitive leadership decisions, we explore why the strongest support structures combine technology with human expertise.

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The Executive Assistant Is Not an Entry-Level Position

Executive support is often underestimated because its most visible responsibilities appear administrative. But exceptional Executive Assistants bring far more to the table: emotional intelligence, discretion, sound judgment, and the ability to create meaningful capacity for leadership. Here's why organizations should rethink how they define, value, and recruit for these critical positions.

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Your Next Executive Hire Might Not Need to Be an Executive

Does your growing business need a Chief of Staff, COO, or an exceptional Executive Assistant? Explore why the right executive support hire requires more than an impressive résumé—and how operational expertise, emotional intelligence, and clearly defined responsibilities can make the difference.

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A Great Hire Won't Fix a Broken System

When exceptional employees keep leaving the same position, is hiring really the problem? Repeated turnover may reveal deeper issues with leadership, expectations, and operational structure. Explore why even the best candidate can't succeed in a role that hasn't been set up for success.

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